Social Media and Online Identity
Social Media Marketing (SMM) is a moniker for leveraging your social networks, blogs, & online communities. In recent years, the popularity of social networks has exploded -- Facebook alone claims 350 million active users. We offer a comprehensive set of services for dealing with Facebook, MySpace, Twitter, YouTube, blogs, and a host of other social media sites.
Tapping into these networks provides three main functions:
- Inform you customers of your latest offerings and updates -- giving them a reason to come back!
- Improve your customer satisfaction by creating a backchannel for communication.
- Most important, and most often overlooked -- properly utilized, these networks let you turn your existing customers into implicit advocates for your business.
We have extensive experience with social networks, and can help you unlock your potential in this arena.
Dynamic Content - Blogs, RSS, & more
A key factor in creating an effective social Web presence is in keeping your content fresh and updated. Just like a television commercial, it is about getting your brand front of mind with your customers. We do this through judicious application of updated material to increase the frequency impressions, which can be syndicated to all of your various social Web touchpoints through our own internal tools, in addition to other Web technologies such as RSS and podcasts.
